Whether it’s for social media shopping or to boost a political campaign, it may be simple to promote and advertise on social media. Are your postings and initiatives, however, genuinely effective? That’s where social media marketing gets complicated. What you think is a creative and interesting piece might not be appealing to your viewers.
Creating an effective social media campaign is an art. Content types, messaging, tone, and images are all things to consider. To ensure that you capture the correct people’s attention on the right platform at the right moment, you must understand how to create marketing personas.
We’ll look at eight easy yet effective strategies to create outstanding content for any social platform in this article.
- Create Interactive Social Content
To social media crawler bots, user involvement appears to be a favour. Your post will appear more favourable if it receives more likes, shares, and comments. Creating shareable content that encourages consumers to interact and engage boosts ranking and brand loyalty. The following are some instances of interactive content:
- Q&A sessions with the company
- Interviews in real-time
- Polls and quizzes for followers
- Calculators or assessments (such as DMI’s digital skills assessment)
- Promotions that are based on likes and shares
- Maps that are interactive
- Competitions for captioning photos
- Evoke Humour & Emotion
Evoking emotion humanises your brand, whether it’s through a hilarious joke or a heart-breaking video that tugs at the heartstrings. This will be especially crucial in 2022, as customers will be looking for brands that make a statement on social problems and demonstrate a commitment to core values.
Companies that engage their fans on a more personal level, even if it’s simply with a humorous GIF or joke, are more likely to receive repeat comments, likes, and shares.
- User-Generated Content (UGC) is Key
Memes, images, videos, and even screengrabs created by other users are all examples of UGC. But why is this a good strategy for content optimisation?
It engages and catches the attention of the creator or followers of the creator. UGC also capitalises on the popularity of something that has previously been created and enjoyed. This saves you time and work when it comes to developing your own engaging content.
Furthermore, because UGC is not a replica of someone else’s work, it is unique to your brand. Simply ensure that any content is shared correctly and that due respect is given to those who deserve it.
Take a look at some amazing user-generated content (UGC) examples to see what has worked well for brands.
- Read and respond to social media comments.
It may appear to be a basic tactic, but reaching out to customers through comments has been proven to be effective. Many businesses on social media sit back and wait for customers to come to them. This should never be allowed to happen. Social media has evolved into a customer service channel and a vital means of communicating with prospects and responding to their questions.
So, reach out, leave a comment, like, or even share fascinating stuff that relates to your brand. When other customers see you communicating, it seems nice to them, and it improves the likelihood that you’ll get comments of your own.
- Report on developments & trends
Staying on top of developments and trends in your industry is a great way to engage and impress social media followers. It brands you as an authority in your field and gives people a reason to look at your page from time to time. For example, if you represent a business in the fashion industry, their followers might just catch a glimpse of the new Spring line. They’ll follow your posts in the hopes of seeing more news they want to read about.
- Invite Followers In
To followers, businesses can appear corporate and rigid, portraying your brand as a thing rather than an authentic person. Customers can see the real people behind your product or service when you offer relatable humanised material, such as stories or videos of management and staff.
The following are some tactics that will provide your audience with a glimpse into your brand:
- A ‘day in the life’ video
- Content posted on a rotating basis by various employees to showcase different departments or personalities
- Live demonstrations of items or services
- How-to tutorials – for example, if your company sells makeup, show customers how to apply it properly!
- A tour of the workplace
- Make a company podcast featuring staff
Create social media content that engages and converts.
Social Media Marketing will show you how to utilise the potential of each platform, from YouTube to TikTok to Twitter, to drive leads and increase sales, whether you’re new to social media or have a lot of expertise. You’ll also discover how to develop a successful social media strategy, how to use social media for customer service, and how to perform social research to improve content.