6 Content Optimisation Tips for Social Media Platforms
Whether it's for social media shopping or to boost a political campaign, it may be simple to promote and advertise on social media. Are your postings and initiatives, however, genuinely effective? That's where social media marketing gets complicated. What you think is a creative and interesting piece might not be... Lire la suite
10 Steps to Create a YouTube Marketing Strategy
What is YouTube marketing? The practise of advertising a company, product, or service via YouTube is known as YouTube marketing. It can include (but is not limited to) the following tactics: Producing natural promotional videosCollaboration with influencersUsing the platform to advertise Whether you're an entrepreneur or a large organisation, you need to generate... Lire la suite
Six Reasons Why Small Businesses Should Invest in Digital Marketing
Digital marketing has seen a rise in popularity in the past decade. More and more brands and businesses have been turning to digital channels to promote their products as well as their brands. It is true that different digital channels are used for different purposes and not all of them... Lire la suite
20 Things to Consider When Designing and Developing a Website
A lot goes into making an appealing, user-friendly website, from functionality and appearance to navigation and coding integrity. To create websites that are found by search engines, attract customers, and encourage conversions, web developers and designers must collaborate. Whew! That's a lot of weight on your shoulders. Fortunately, the following... Lire la suite
NATURAL SEO
Q: What is organic SEO? A: Organic SEO (also known as natural SEO) is a technique for ranking high in a search engine results page (SERP) by providing the best answer to a user's query (thus meeting their search intent). Q: How does Organic SEO compare to paid search? A: While you may... Lire la suite
Importance of Local SEO
What is Local SEO? Local SEO is exactly as it sounds. It's the process of improving your web presence in order to boost your search engine exposure among local users. So, what is the significance of local search? Because local businesses account for 45 % of all Google searches. According to Forbes research,... Lire la suite
SEO or SEA: What’s the difference?
SEO stands for "Search Engine Optimisation". Because you don't have to pay Google or any other search engine to be in the SERPs (Search Engine Results Pages), this leverage is frequently mislabelled as "free search" However, while the organic ranking is eventually more profitable than SEA, it is still a... Lire la suite
Marketer’s Tips to Writing SEO-Friendly Contents
Marketer’s Tips to Writing SEO-Friendly Contents How do you write copywriting that converts? It’s easier than you think. Everyone is writing content on their website these days, which means there are a lot of people vying for first-page search engine rankings. One sure-fire way to get your content noticed is to... Lire la suite