Email marketing is one of the most powerful and effective tools for reaching out to a large targeted audience and keeping them updated on your company’s services, latest deals and news. If you are an e-commerce business, then email marketing is even more important to you because it’s an efficient way to convert browsers into buyers.
We live in a world where people expect real-time communication (read: instant updates on their phone), so it’s no surprise that email marketing has become one of the most effective ways to reach out to your audience.
According to the latest data, email marketing generates the best return on investment, as compared to other forms of multi-channel marketing.
You can use email marketing for:
- Driving traffic to your website
- Providing customer support
- Sharing product news with your audience, or even
- Thanking your clients for your past business cooperation.
Nothing promotes your product better than earning the trust of your audience. At GM SEO, Guadeloupe we provide you with a custom email marketing strategy that will allow you to reach your target audience and generate more sales. Whether you want to promote your latest blog post, showcase your new product, or recruit new clients for your business, we have an expert who can help you increase traffic to your website.
What is email marketing?
When you send a commercial email message to your ’email subscribers,’ who have signed up for your email list and granted permission to receive email communications from you, it is known as email marketing.
Email marketing is used to keep your customers informed, increase sales, and create a community around your brand (e.g., with a newsletter).
Examples of different types of marketing emails
Promotional emails: Promotional emails are sent out to for advertising purpose, whether it’s a special offer, a new product launch, an eBook, or a webinar. A campaign can be made up of three to ten emails that are sent over a period of days or weeks.
The call-to-action in promotional emails is quite apparent (CTA). The CTA is a call to action that you want the reader to take, such as visiting a website or making a purchase.
This type of marketing email is sent as and when required, in line with the rhythm of your business.
Informational emails
Newsletters: As the name implies, a newsletter is used to share news about your company (new milestones achieved, new product features) or to advertise your services. Newsletters, which are sent on a regular basis (weekly, biweekly, or monthly), help you keep a continuous relationship with your customers.
Announcements: Email is an excellent way to keep customers informed about company announcements, new releases, service updates, and so on.
Email has the essential formality for sending significant communications as a channel. This would explain why, during COVID-19, brands in Australia and throughout the world preferred to deliver crisis communications via email.
Why email marketing is important
Accessibility
Email is accessible to people of all ages. It appeals to a wide range of people, including those who aren’t particularly tech-savvy.
Even though we live in the digital age, not everyone is at ease with the internet. However, the majority of individuals know how to check their email, therefore making it the most common type of marketing.
Affordability
Since most platforms offer pricing packages to fit all budgets, email marketing is incredibly cost-effective.
Many email services provide free plans without any commitment. These are great for new email marketers who want to acquire a hang of the software before investing in it. There’s no reason not to give it a shot when you have nothing to lose.
The Benefits of Email Marketing
From order confirmations to newsletters, emails are an essential aspect of the growth and management of your business.
1. Conversions (selling your product and services)
You can send an email marketing campaign to your subscribers to drive sales.
Other email marketing techniques known to increase conversion rates include:
- Emailing a discount or special offer (birthday/anniversary emails, welcome emails, re-engagement emails)
- Abandoned cart emails (triggered whenever a visitor abandons a cart at your online store)
2. Brand awareness
Email allows you to communicate directly with your customers. It’s the epitome of one-on-one communication. Plus, these days, people don’t just let anyone into their mailbox. It’s a carefully managed environment where you can find your favourite brands and publications.
Your brand will stay on someone’s mind if it appears in their email inbox. A personalised marketing email has more impact than a social media post because you never know if your message was seen or not.
One of the major benefits of email marketing is its scalability. This means that emails can be sent to a large number of recipients for a relatively low cost (compared to other marketing channels).
- Consider the Best Time to Send Emails
- Create a Professional Email Template that Stands Out
- Personalise Every Email Sent
- Keep Your Content Straightforward and Informative
- Maintain a Constant Contact List of Email Addresses
Conclusion:
Building lasting customer relationships is crucial to any business. With email marketing, you can obtain the insight you need to provide a better, more personalised experience for your customers. Email marketing is less expensive than other forms of marketing, and allows businesses to reach a larger audience. It can also be utilised to boost sales and customer retention.
Thanks to email marketing, your customers will get the latest product updates from your brand and automatically register for sales promotions.